Your own taxi booking app
Stop losing trips to the ride-hailing apps.
A booking app in your name, on the dispatch you already run. See who opened it and didn't book, win them back, and know exactly what your ads bring in.
Moova Cars runs on it.
Try the app:
The problem
You can't win back trips you can't see.
Lost trips are invisible
Someone opens your app, checks the price and books a ride-hailer instead. You never find out it happened.
Ad spend is a guess
You can see downloads going up. You can't see which ad turned into a booking, or what each one cost.
"Searching for a driver"
The driver is finishing a trip round the corner, but the passenger just sees a spinner, and gives up.
"Driver cancelled"
A driver turns the job down in the first minute. The passenger sees "driver cancelled", then a different driver, thinks they've been let down, and books elsewhere.
What's different
More than a way to book.
A typical dispatch app takes bookings. Ours is built to grow them: it shows you the demand you're missing and goes after it.
Built by operators. We run taxi firms ourselves, so it's designed around your controllers, your drivers and the Friday-night rush, not a feature checklist.
| Feature | Typical dispatch app | Moova |
|---|---|---|
| Book, track and pay | Yes | Yes |
| Your name and colours in the app stores | Yes | Yes |
| See which ads bring bookings, not just downloadsRolling out | Usually not | Yes |
| See who opened the app and didn't bookRolling out | Usually not | Yes |
| Win-back pushes with their quoted priceRolling out | Usually not | Yes |
| Venue pushes: stadiums, airports, stationsRolling out | Usually not | Yes |
| "Where to be" map for your fleetRolling out | Usually not | Yes |
| Live ETA while the driver finishes a nearby trip | Usually not | Yes |
| Never shows "driver cancelled" when a driver hands a job backRolling out | Usually not | Yes |
| Loyalty points | Usually not | Yes |
| Change offers and settings without an app update | Usually not | Yes |
| Change dispatch system and keep your app and passengers | Usually not | Yes |
Calm driver changes Rolling out
No more "driver cancelled".
When a driver hands a job back, the passenger isn't told they've been dropped. They always know a car is coming, and they only ever see one named driver: the one who's actually on the way.
And you see every hand-back, per driver, in your console.
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Step 1: Got you a driver, about 4 min away. Just confirming…
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Step 2: Trying another driver nearby…
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Step 3: Found another driver, about 6 min away. Just confirming…
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Step 4: Sam is on the way · Silver Toyota Prius
Ad results Rolling out
Know which ads bring bookings.
Run an ad on Facebook, Instagram or Google and see what it really did: the clicks, the downloads, the sign-ups, the first trips and the money they brought in. Stop guessing from download numbers.
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Cost per first trip
For every campaign, so you can move budget to the ads that work.
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Campaign links in one click
Make a link for a flyer, a QR code on the back of a car, or an ad. Each one is tracked.
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Nothing extra in your app
No marketing add-ons to install. Results go back to Facebook and Google so their targeting gets better too.
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Ad clicks 1,240
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Downloads 410
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Sign-ups 265
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First trips 148
- Spent
- £320
- Per first trip
- £2.16
- Trip value
- £2,014
Win back trips
See them. Reach them. Bring them back.
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Where to be, and whenRolling out
A map of opens that didn't book, by area and hour, so your controllers put cars where the demand is.
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Win-back pushesRolling out
Quoted but didn't book? "Still need a ride? Your price was £12.90." Ten minutes later, capped and only for passengers who opted in.
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Venue pushesRolling out
"Enjoy the match. Book your ride home now." Set up stadiums, airports and stations on a map, with fixtures and finish times.
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Loyalty points
Points on every trip, so regulars have a reason to book with you and not an app.
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Still need a ride? Win-back push, now
Your price to the airport was £18.00. Tap to book. A car is 4 minutes away.
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Enjoy the match ⚽ Venue push, 15:02
Full time is 16:55. Book your ride home now and skip the queue at the stadium.
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You earned 180 points Loyalty push, Fri
Thanks for riding with us. 320 more points and your next trip into town is on us.
Switching
Nothing changes for your controllers or drivers.
Jobs from the app land in your dispatch like any other booking. The difference is everything you can see and do around them.
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Step 1
Connect your dispatch
We connect to the dispatch you already use. Your prices, fleet and service area stay as they are.
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Step 2
Your app, in your name
Your logo, colours and company name, published to the App Store and Google Play.
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Step 3
Go live and grow
Passengers book, you see what's happening, and the win-back tools go to work.
FAQ
Good questions.
Do I have to change my dispatch system?
No. The app books into the dispatch you already run, starting with iCabbi. If you ever change dispatch system, you keep your app, your passengers and your data.
Will it be my brand, or yours?
Yours. Your name, logo and colours in the app stores and in the app. Passengers see your company, not ours.
Who owns the passenger data?
You do. Your passengers, bookings and marketing results belong to your company.
Can passengers still pay cash?
Yes. Card or cash. Card payments are held when the trip is booked and taken when it's done.
What does it cost?
It's priced for independent operators. We'll go through it on a demo.
For your IT team
Secure by default.
- The app only talks to your own backend, never straight to dispatch. No dispatch keys ship in the app.
- Every key is entered in the console, encrypted, and never shown again.
- Every dispatch request and response is logged, with credentials redacted.
- A versioned API with a published OpenAPI spec.
POST /api/v1/quotes
{
"pickup": { "label": "1 Station Road", "lat": 53.4808, "lng": -2.2426 },
"dropoff": { "label": "Airport, Terminal 2" },
"passengers": 1,
"luggage": 1
}201 Created
{
"data": {
"price": { "is_fixed": true, "amount": 1800, "currency": "GBP" },
"eta_seconds": 240,
"vehicle_type": "standard",
"expires_at": "2026-11-07T10:44:00Z"
}
}10:42:07.094 quote 200 388 ms £18.00
10:42:09.410 book 201 512 ms job 48213
Authorization: [redacted]Get your trips back.
See the app, the console and how the ad results work on a short demo. Tell us a little about your firm and we'll be in touch.
Want to see it as a passenger first? Moova Cars runs on it.
Rather email? hello@moova.tech